Marketing Communications Archives
In The Clouds
The lines between internal and external communications continue to blur as organizations highlight members of their own communities in the types of feature pieces that previously would have appeared in traditional media outlets. For a particularly inspiring example, read how Army Warrant Officer 1 Derrick Rodriguez earned his pilot's wings with an assist from America Supports You member The Special Operations Warrior Foundation.
Saying Goodbye to the Mud Hens
Commercial air travel seems to be one of those businesses that gets press only when it's bad - delays, poor customer services, accidents, and the like. Though it's hard to imagine travelers and pilots getting attached to certain aircraft and routes that they fly, here's one such story. For a glimpse into the end of an era for Alaska Air travelers, check out this article (subscription required) and the video below (sit tight through the quick commercial pre-roll):
The Joys of Sport Piloting
In an era of declining pilot numbers, one communications challenge facing the aviation community is making potential pilots aware of the training and licensing options available to them. The FAA gave a big boost to those who like to fly low and slow when they created the sport pilot license, which reduces the amount of training time needed for recreational flying in low-powered aircraft. For a look at some hardy pilots who are enjoying the beauty of the American Southwest up close and personal in a style of flying they call "aerotrekking", enjoy this print profile (subscription required) and the video below (don't worry, the commercial up top is only fifteen seconds):
Exploring The US Army's Web Strategy
For an inside look into how the United States Army develops and implements its internet strategy, watch this interview from blogger and Forrester Researcher Jeremiah Owyang.
Radio of the Future
Ever wonder what the radio station of tomorrow will sound (or look) like? Edison Research's Tom Webster has a notion, based on - of all things - a new browser release.
Shameless Plug VI
Looking for a few laughs on a Thursday night? My colleague Ken Olshansky and I are producing a show at the 92nd Street Y in Tribeca on Thursday, February 18, from 7:00-8:00PM. Billed as "New York's first live news comedy game show," the event comes out of the The News Distillery, the news comedy blog Ken and I have been working on with New York cartoonist and master puzzle maker Robert Leighton.
The show is hosted by the Sundance Channel's Faith Salie and features on panel VH1 and "Chappelle's Show" writer Brian Donovan, "Daily Show" producer Gideon Evans, and McSweeney's financial advice columnist Alison Rosen. Here's a link to all the info. Best of all there's a bar, if that helps get you out on a cold winter night.